A stealth startup is a startup company that operates in stealth mode, i.e. that avoids public attention. This may be done to hide information from competitors, or — as part of a marketing strategy — to manage public image. The phenomenon is well known in the venture capital (VC) community. Normally a company would only operate in stealth mode for the first couple of years. As investors may have to disclose funding a stealth startup, their names are made public, but often only a general summary description is known about the company. "Most entrepreneurs say they are in stealth because they are worried about competitors stealing their ideas. This can be a risk if you have such a simple idea that just by hearing it, someone can replicate it."
We are a stealth startup with seed funding. Our mission is to help people remember and honor their loved ones. We know this problem very well and have extensive research that shows this is an unserved need that needs solving. We are led by an experienced founder whose startup was previously backed by Y Combinator and top global and regional investors. The founder has built a company from 0 to 1.